Studio deFORM - JAKUB POLLAG: Does it have to be this way?

 

“We challenge everything. People tend to build on known facts. We always ask, does it have to be this way?”

 

 

Who is Jakub Pollag?

Jakub Pollag, founder of award winning creative studio deFORM, spends his time working on product design, interior design, pop up installations and creative advertising.

Selected clients to date include Nike, Heineken, Bomma, HEM, TON and Lasvit. Jakub is currently working as the creative director of Czech design brand BOMMA.

 

What makes your practices and style disruptive?

In our practice we don’t take anything for granted. We challenge everything. People tend to build on known facts. We always ask: does it have to be this way? Or is it just because we are used to this. When you want to create something unique, different processes will deliver different results. So, diversity and variety are our favourite words.

 

 

Describe your most consistent sources of disruptive inspiration

Every product or project is tailored to the client we work for and the client is the biggest inspiration to us. We need to find out who is the customer, how we can do something special for them. How we can make our client stand out and fast forward somewhere they aspire to go but in an exciting way. It’s a bit of detective work. Once you have all the pieces, you can create something amazing out of it.

  
























“We challenge everything. People tend to build on known facts. We always ask, does it have to be this way?”

 

What industry pioneers paved the way for your practice?

As a design studio, we look up to pioneers like Barber & Osgerby, who successfully run a design practice, architectural studio and a technology/interaction development studio. They kind of show us that you can have it all if you work hard.

It’s always about good ideas, it doesn't matter in what field. Now it’s up to us to take it one up.

 

 

 

What works are you most proud of?

That is the standard ‘choose your favourite kid’ question. We did lot of crazy projects. Each and every one has a different charm. So, it’s hard. Currently I’m really happy that BOMMA, the company we art direct, is doing really well and that is more altruistic happiness. Not being only proud of our success as studio but the whole 260 people from the factory itself.  

  

How do you balance being commercial with authenticity? 

This is a never-ending fight. We used to do at least one self-initiated project a year, in contrast of all the commercial work we do. Now that we’ve brought more people into the studio, they help us with all the legwork, so we have more time for authentic signature moves.

But hopefully we do some authentic project like a Carrara trip soon. When we travelled north of Italy and learnt about marble production, then produced a collection of tableware out of it.

 

 

Since you started your career, what has been the biggest change to your industry and what changes do you see happening?

You have to be a renaissance man. You have to have marketing, manufacturing, sales and PR in mind at all times. As a designer you don't end with putting your design on the table, you have to do it all. You have to think how it’s going to be marketed, how you can manufacture it for cheaper, better and how it will stand out next to competition. Since we started, I spend way less time designing with pencil and paper. Now we are creating whole solutions for products.

 

"It’s important to work only with people you feel comfortable spending a lot of time with, because that’s what you will do when you start the project with them."

 

What’s the hardest personal challenge you’ve had to overcome?

Understanding that sometimes you also have to do the boring stuff. It’s sad when there is little time left to do the real creative work or you spend whole day on the phone.

 

How has your experienced helped your career and your work?

I understand now we don't have to do it all. We learnt to say no and cherry pick clients. It’s important to work only with people you feel comfortable spending a lot of time with, because that’s what you will do when you start the project with them.

We want to enjoy the ride, not just clock the hours.

 

 

What are you currently working on? 

New collections for BOMMA, a store for Czech furniture brand TON, products for a new global design player we can’t name yet and a cocktail bar in the centre of Prague.

Unfortunately, we can’t show you anything yet. Rules of the game that make the grand opening even grander...

 

All interviews are directly penned by the disrupters.

Edited by Maria Micu

 

CONTACT JAKUB 
Website: studiodeform.com
Social:  
Facebook: @jakub.pollag

         

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